Business Planning Fundamentals 2.0

*Registration is open! Class starts November 7th, 2022*

We are pleased to offer the next level in our on-going series of Business Planning Fundamentals – a program developed for business owners that are considering new opportunities, additional markets, services, products, securing partners and/or investors, among other business growth opportunities.

This program’s design is based on the success and feedback from three consecutive programs offered over the past two years that were tailored to pre-start and early-stage start-up small businesses.

Through this new series, running November 7 – December 12, 2022, Coastline Colab is offering a more advanced made-in-qathet entrepreneurial business planning program for those who have a more established business or are looking for support in growing their recent start-up business.

A 10-session, 6-week Business Planning Program from November 7th – December 12th, 2022.

Coastline Colab is offering this 6-week entrepreneurial business planning program for those who have recently launched their business or are looking for strategies to further grow their business such as increased engagement with customers, new market, product, or service development opportunities, new sources of funding, as well as innovative marketing, sales strategies and more.  

The Business Planning Fundamentals 2.0 program is designed to introduce participants to advanced contemporary strategies that will help each person set and achieve business goals. The program will incorporate numerous local, regional, national, and global perspectives on how to properly assess and develop new business initiatives to achieve results.

As a participant, you will learn to use a variety of advanced techniques to identify ideal target customers, understand market needs and wants, and learn how to evolve your business, product and service offerings, communications and sales, and other skills necessary in growing and strengthening your business.  

Business Planning Fundamentals 2.0 includes 30 hours of on-line instruction delivered live over 6-weeks through Coastline Colab. You can make use of the Colab space for the live classes, or tune in from the convenience of your own home beginning Monday November 7th.

1-1 coaching

Reinforcing the online training component of the program are a series of 10 one to one coaching sessions with your own private business coach, Brain Hawkins.

This is an incredible offer to not only learn how to advance your business, but to also receive invaluable business development-coaching tailored to the specific needs of your own business. 

Course tuition: $99

An incredible value to help you move your business into it’s next phase – this price includes ten live sessions, plus 10 1-1 coaching sessions.

Participants of Business Planning Fundamentals 1.0 Said:

“Brian is down to earth while operating on a revolutionary business level. We run a non-profit social enterprise. This class helped us to access the process of planning that fit our timing and needs while inspiring root understandings of our impacts and drivers.

This class has allowed me to level up in all areas personal and professional. I think and critically plan better, while knowing the process is something I can return to as a guide over and over. We created not only a business plan, but a map, checklist and framework to reference, be proud of and share. I can’t wait for level 2 of this course!”

-Adriana Virtue

The Business Planning Fundamentals course with Brian Hawkins was time well spent! Working through The Visual Business Plan book gave me great insight, structure, and ideas for my interior design business. The format of the book satisfied my creative right brain while also feeding my analytical left brain. All of the supplemental info provided in the weekly Zoom sessions has been instrumental in setting up my business. The one-on-one sessions, with Brian allowed me to dig deeper into my processes, visuals, and plans. Brian is passionate, generous, knowledgeable, and a fantastic resource for any and all business questions. I highly recommend investing in yourself and your business by signing up for this course!”

-Chelsea Ballantyne

More about the Program

You will be provided with a series of learning materials developed for the course modules. Some of the topics you will learn about are:

  • Assessing Goals, Purpose, Capabilities, and Reality 
  • Aligning with Your Ideal Market/Customer
  • Defining and Learning from the Competition 
  • The Art & Mechanics of Pivoting Your Business 
  • Identifying Sources, Partners, and Collaborators & Relationship Building 
  • Branding, Business Image, Design
  • Marketing Planning
  • Pricing, Promotion, and Sales
  • Building Your Team and Support Structure
  • Sales, Revenue Development
  • Merchandising, In-Store and Online Sales 
  • Building Your Website Presence and Developing Social Media Presence 
  • And much more…

Course Schedule

Session 1: Monday, November 7, 5:30-8:30pm
Session 2: Thursday, November 10, 5:30-8:30pm
Session 3: Monday, November 14, 5:30-8:30pm
Session 4: Thursday November 17, 5:30-8:30pm
Session 5: Monday, November 21, 5:30-8:30pm
Session 6: Thursday, November 24, 5:30-8:30pm
Session 7: Monday, November 28, 5:30-8:30pm
Session 8: Thursday, December 1, 5:30-8:30pm
Session 9: Monday, December 5, 5:30-8:30pm
Session 10: Monday, December 12, 5:30-8:30pm

The Instructor

Business Planning Fundamentals is taught by Brian Hawkins ( – a US-based entrepreneur, start-up coach, and branding and social media expert, with more than 20 years of experience teaching entrepreneurship and innovation in both urban and rural contexts, nationally as well as internationally.

Program Benefits to You & Your Business

You will have developed awareness of and an ability to incorporate a number of contemporary strategies to further clarify your business, customer and market, and most importantly develop the bases for essential tactics to further your business.  Your experience will be shared and enriched through interaction with small cohort of peer business owners and mentoring from seasoned entrepreneurs. 

Join other passionate people and take your future to the next level – sign up today!

Reach out to us at to find out more

Business Planning Fundamentals is powered by Coastline Colab’s Entrepreneurial Ecosystem Development program and is made possible in partnership with the City of Powell River